A-frame signage, often referred to as sandwich boards or sidewalk signs, is one of the best advertising set up in areas with heavy foot traffic. They are placed outside of shops, cafes, event spaces, and other places to promote special offers, give directions, or convey messages. Their folds (in the shape of an A) in combination with the materials used to make them result in a stable, portable structure that is easy to store when not in use.
The main difference between A-frame signs concerning the more general category of advertising is the position where it is displayed: while window displays and overhead displays are higher than eyesight level, A-frame signs are at eye level. This feature is particularly beneficial for businesses that would like to raise foot traffic, promote advertising with expiry dates, or general brand awareness. Shops, service providers, eateries as well as places like trade shows and community events utilize these signs for flexible adverts.
Types and Materials of A-Frame Signage
Every type can be made in a variety of materials and styles which allows businesses to choose depending on their personal needs or budget which is why A-frame signs are popular. Below are the most well-known options:
- Chalkboard A-Frames: Ideal for eateries and cafes that change menus or specials often. The appeal is topped off by the personal touch of handwritten menus.
- Dry-Erase A-Frames: Use a whiteboard marker which makes them useful for offices, temporary adverts, scheduling events, and even for teachers.
- Printed Panel A-Frames: These come with custom graphics printed on the panels, making them ideal for businesses looking for permanent branding. They are made of aluminium or acrylic, hence, they can withstand the wear and tear of indoor and outdoor usage.
- Insertable A-Frames: These are great for businesses that frequently change their promotions or advertisements as they can accommodate removable posters or graphics.
Just like any other signage, A-frame signs also come in various materials which impact their durability and functionality. Some common materials are:
- Metal Frames: This is usually constructed using aluminium or steel. Being robust, they are resistant to harsh weather conditions and have longevity. Hence these are preferable for outdoor usage.
- Plastic Frames: These are A-frames made of plastic, making them lightweight and resistant to rust. These frames are affordable and very easy to carry around.
- Wooden Frames: These are easily found in boutique stores and artisanal shops because they add to the style factor. However, Just like any wood product, they do need frequent maintenance to keep them at their best.
Benefits and Best Practices for A-Frame Signage
A-frame signs are a worthy investment considering their many advantages:
- High Visibility: These signs are on the eye-catching ground, especially when people are walking by.
- Flexibility and Portability: An A-frame sign’s position can be adjusted according to foot traffic or weather change.
- Cost-Effectiveness: An A-frame sign is more affordable than digital advertising and can be used repeatedly.
- Customizable Design: A business can advertise its colours and logos along with promotions on its signs.
- Businesses can increase the effectiveness of A-frame advertising signs by following these best practices:
- Strategic Placement: Make sure that the A-frame signs are placed where it is busy but won’t make it hard for pedestrians to walk around.
- Clear Messaging: Do not place too much text in the block letters with contrasting colours so that it is readable without difficulty.
- Frequent Updates: Update the chalkboard and insertable signs regularly to keep the messages fresh and relevant.
- Weather Protection: The outdoor framed sign needs to be stable and made of weather-resistant materials to ensure that the elements will not affect it.
For any business or event, A-frame signs are still the best and the most important tool for marketing. They are affordable, efficient, and portable which makes them the best choice for A-frame signs. By buying headboards that are right for them and taking care of them properly, businesses can make the most of them.
Interested in using A-frame signs? Head over to https://aac.com.au/product/a-frame-signs/.